Last year I wrote a post that revolved around the return of the Warehouse Project for 2009. My buzz was pretty apparent back then and I didn’t want to simply write about wetting my knickers again upon looking at this year’s line-up (even if I did – view it here). WHP Manchester kind of writes the book for me. From the moment you enter the venue everything seems thought-out and planned to perfection in order to elevate your experience. This ethic is also applied to the design and the teaser activity that precedes the first date. The imagery used is iconic and they have really taken ownership of the colour scheme used. I wanted to take a look back to the beginning of the WHP artwork. The images hit my inbox this afternoon. Take a peak.
This years poster hit me clean in the face. It almost feels 3D without the kenk glasses.
Visting the Warehouse in 09 was a new experience for me. The Dove and the colour grasped my imagination. Instant infatuation with this brand.
Looking back the use of colour and iconic imagery was there from the start. This little number was available as a fold out keepsake. The poster incorporated all the event dates until eventually folding out to present the dove. Steven still has his. There are not many handouts that you would take home and keep safe.
Where it all began. See below the teaser for the 2010 activity. This represents where the WHP is today. I still think there is more great things to come.
WHP 10 CASTLEFIELD from Chris Cairns on Vimeo.
WHP 10 STEPS from Chris Cairns on Vimeo.
